<p><strong>W.Y. Holding (Europe) GmbH is pleased to announce that it has been appointed as the Strategic Advisory Partner of China GCE Co., Ltd., supporting GCE’s international market development, European business cooperation, and global brand expansion.</strong></p>
<p>The appointment marks an important step in strengthening the cooperation between European maritime business resources and China’s advanced marine electrical manufacturing sector.</p>
<h2>About China GCE Co., Ltd.</h2>
<p>China GCE Co., Ltd. was established in 1998 and specializes in the development and manufacturing of marine electrical distribution equipment and automation equipment. According to GCE’s company profile, the company is one of the rare system solution providers in its industry, offering customized system product solutions, after-sales service, and a digital platform to monitor product operating conditions.</p>
<p>GCE’s product and technology capabilities cover marine electrical distribution systems, console systems, main engine remote control systems, monitoring and alarm systems, automation products, and integrated electrical solutions for marine and industrial applications.</p>
<p>The company attaches strong importance to research and development. Its company profile states that technical research and development personnel account for around 20% of its employees, supporting continuous product innovation and system-level solution capabilities.</p>
<h2>Strategic Advisory Cooperation</h2>
<p>As Strategic Advisory Partner, W.Y. Holding (Europe) GmbH will provide support to GCE in areas including international business strategy, European market development, brand positioning, overseas customer communication, channel cooperation, and cross-border business coordination.</p>
<p>The cooperation is designed to help GCE better connect with international maritime, offshore, shipbuilding, ship repair, industrial electrical, and automation markets, while also creating opportunities for long-term cooperation through FEX Marine Platform’s global port-based B2B service and trade network.</p>
<h2>Supporting International Growth</h2>
<p>W.Y. Holding (Europe) GmbH believes that Chinese marine equipment manufacturers with strong technical capabilities are entering a new stage of international development. In this process, professional market positioning, trusted local communication, product localization, and access to overseas channels are becoming increasingly important.</p>
<p>Through this advisory cooperation, W.Y. Holding (Europe) GmbH will work with GCE to explore opportunities in Europe and other international markets, support communication with maritime and industrial partners, and help build a stronger bridge between Chinese manufacturing capabilities and global customer demand.</p>
<h2>Value for FEX Marine Platform</h2>
<p>This cooperation also supports the broader development strategy of FEX Marine Platform. GCE’s marine electrical and automation products can become part of FEX’s Technical & Environmental Products and Industrial Products categories, creating additional value for shipowners, shipyards, port service companies, marine engineering companies, and industrial customers.</p>
<p>FEX Marine Platform aims to connect port services, marine supply, product trade, global logistics, Europe hub resources, and international partnerships through a port-node-based B2B network. The cooperation with GCE strengthens the platform’s product-side capabilities and supports the integration of high-quality Chinese marine equipment into global trade channels.</p>
<h2>Looking Ahead</h2>
<p>W.Y. Holding (Europe) GmbH looks forward to working closely with China GCE Co., Ltd. to support its international business development, enhance overseas market communication, and create long-term value in the maritime and industrial electrical sectors.</p>
<p>The two parties will continue to explore cooperation opportunities in product promotion, international channel development, customer communication, technical solution presentation, and global market expansion.</p>
<h3>About W.Y. Holding (Europe) GmbH</h3>
<p>W.Y. Holding (Europe) GmbH is a Europe-based business platform focused on international trade, maritime services, product distribution, strategic advisory, and cross-border cooperation. Through its cooperation with FEX Marine Platform and global partners, the company is expanding its role in port-based trade, marine products, green solutions, and international business development.</p>
<h3>About FEX Marine Platform</h3>
<p>FEX Marine Platform is a global port-based B2B service and trade network connecting port services, marine supply, product trade, global logistics, Europe hub resources, finance and digital infrastructure, and strategic partnerships.</p>